Among all the freelance careers that are out there, copywriting is among the top 10 of most profitable and with the most flexible schedule. What’s also great is that there is a huge demand for copywriters and job offers are easy to find both on the Internet and offline. The only trick is that, comparing to some other freelance jobs, freelance writer job requires a bit more skills and knowledge. And by this I mean not only perfect language knowledge, but also rules of creating a successful advertising text, sales letter etc. There are some certain tips and tricks in this field that you better learn right from the start. Lots of information on copywriting is available on the Internet, but you can also use paper books that will reveal the secrets of this work. Here goes my Top 5 of copywriting books to start with:
Confessions of an Advertising Man.
David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Ogilvy on Advertising.
If your career includes even a small portion of written communication, Ogilvy on Advertising is a book very much worth reading. Ogilvy is blunt and straightforward about what it takes to write and create effectively in a way that very few sources on the topic really are.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters.
In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Dan S. Kennedy
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.
Bryan and Jeffrey Eisenberg
Persuasive Online Copywriting.
The best copywriting books around are not written specifically for online, but you should have at least one, and it’s a close call. You’ll get to know basic online copywriting concepts across in an enjoyable and easy to learn way.
There are, surely, much more useful books out there, but these 5 will give you basic knowledge and the overall perspective on this business that will ensure a smooth and successful start!